Noah’s Ark, Roca Gallery Madrid
This project is an installation for Roca Madrid Gallery. Roca’s Noah’s Ark was created with the intention of paying a tribute and recognition to the path of the brand and the evolution of its products along almost one hundred years of its history.
The installation has been designed searching for very simple lines and pure forms, in order to highlight the products displayed. The contrast between the ship’s structure in white and the background, the sea, in black infinity, make up a modern image of the traditional Ark.
The result is a singular scene with white and black contrast and a touch of humor that appears when you get close to the installation and you see that animal families on the Ark are really couples of Roca’s products.
Location: Roca Gallery, Madrid, Spain
Creative director: Ignasi Llauradó
Design team: Ignasi Llauradó, Paulina Calcagno, Sebastián Pereyra, Laia Freixes
Graphic documentation: Verónica Carreño Naranjo